Laundry powder gets huge upgrade

I was in the super­mar­ket get­ting some laun­dry powder last night and noticed some­thing really strange: every single brand of con­cen­trated laun­dry powder was advert­ising on their pack­aging the fact that they’re about to be relaunched in a new ver­sion. The new powders are all going to be 2x as con­cen­trated, and most brands made a big deal out of the fact that the new pack­aging will there­fore be half the size.

Golly. Every brand? All at once? All decid­ing to redo their for­mu­la­tion, redo their pack­aging, and retool their man­u­fac­tur­ing plants, all with identical changes to for­mu­la­tion and pack­aging, all at the same time? Unpossible!

You’d almost think that every brand of powder was actu­ally exactly the same, made at the same plant, and just pack­aged slightly dif­fer­ently. But that would surely never happen!

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